As we take a trip down memory lane, you will agree with me that the Sony a7III is a Canon, Nikon Killer. In 2013, Sony released the a7, a7r and a7s (the Sony a7s was released 2014) line of full frame mirrorless digital cameras. Basically, they share the same lens mount (E-mount) with the Sony NEX series of cameras. Although the new cameras were feature packed and innovative, they were met with missed reviews and skepticism.
With the constant iteration and the introduction of features that would entice professional photographers, Sony released the a9 and the a7RIII in 2017. The Sony a9 and a7RIII are tailored for professional photographers; packed with ground breaking specs like 20 fps continuous shooting together with a bigger and better battery, with longer life. The two cameras garnered generally positive reviews from majority of its reviewers.
Before the release of the the Sony a9 and a7r iii, a lot of photography enthusiasts and professionals were already making their way aboard Sony’s full frame mirrorless camera’s ship. Currently, Sony is the only manufacturer of full frame mirrorless camera and this has already given Sony a good headstart and a strong foot hold in the industry.
Sony are knotwn to churn out innovative and feature packed cameras, that give real value for money in short intervals; something Nikon and Canon rarely do. Nikon and Canon (especially Canon) are known to hold back features just for you to keep upgrading and upgrading your camera body, getting you stuck neck deep in their their respective brand!
Meet The Sony a7III: a Canon, Nikon Killer
You don’t believe me? Ok, meet the Sony a7III which I personally call “the Canon and Nikon Killer”. The Sony a7III was announced early this year and it is on sale already. The Sony a7III is a full frame mirrorless camera which shares many features with the a7RIII and the α9. This camera is packed with features that professional photographers will instantly fall in love with. The combination of price point and feature set makes it attractive to both enthusiasts and pros, particularly those looking to get into full frame.
The Sony a7III is equipped with a new 24.2-megapixel back-illuminated Exmor R CMOS Sensor. It has an ISO range of 100 to 51200 (expandable to 50-204800), 14-bit RAW, and a 15-stop dynamic range at low sensitivities. Many reviews have claimed that even at ISO 104,100, pictures from this camera are crisps, saturated and noise free; a feat that cannot be replicated on the nikon D5. The Sony a7III can also shoot 10fps burst with the mechanical shutter and while silent shooting with the electronic shutter (up to 40 uncompressed RAW photos, 89 compressed RAW images, or 177 standard JPEGs). In live view mode, the Sony a7III can shoot at 8fps with minimal viewfinder and LCD lag. There’s full autofocus and auto-exposure tracking while shooting bursts.
Dpreview: a7 III offers great image quality performance at an affordable price point. That said, it’s not image quality that sets this camera apart from its contemporaries but, rather, its significant other capabilities like autofocus, silent shooting, video and a number of other things
Additionally, the camera’s autofocus system is packed with 693 phase-detection AF points that cover 93% of the frame and 425 contrast AF points! The autofocus of this camera is so reliable down to EV-3. What’s more? Well, there is an Eye AF for tracking subjects’ eyes and keeping them in focus. Sony says the a7 III can autofocus twice as fast in low light and track twice as fast compared to the a7 II and not forgetting the 5-axis in-body image stabilization provides which 5-stops of shake compensation.
This camera is also a mini video machine with the ability to shoot 4K video with full pixel readout and no pixel binning across the full-width of the sensor (capturing 2.4x the data necessary for 4K before oversampling it). The Sony a7III can also shoot 1080p at 120fps and up to 100 Mbps. Other video features include Hybrid Log-Gamma (HLG), S-Log2/S-Log3, Zebra and Gamma Display assist.
Don’t worry, these features and many other features loaded into the Sony a7III won’t break your bank account, but definitely will if this masterpiece was to come from the stables of Nikon or Canon. Nikon or Canon will make you pay an arm and leg for something like this. I am am sure they would have held back some features, then introduce it in the next iteration so you spend more on upgrades. Sony is not holding back any feature, they they given all they ought to and no, it doesn’t cost an arm and a leg! It costs just $2000.
The Sony a7III is already hitting hard on the Canon 5D’s, 6D’s and and the nikon Dx, D7xx line of full frame cameras and probably will relegate these scantily featured cameras to the chasm in months to come.